Coinbase, the largest cryptocurrency substitution in the The states, is working to improve its customer support while expanding in Bharat by having acquired a new startup.

Coinbase officially announced Tuesday the acquisition of Agara, an artificial intelligence-enabled support platform with operations in Bharat and the United States.

The conquering aims to aggrandize and automate Coinbase'south customer service capabilities past providing new motorcar learning and natural language processing tools to Coinbase's engineering team. The deal likewise reconfirms the company'due south strategy to aggrandize its tech hub in India.

The acquisition of Agara will cost Coinbase betwixt $40 one thousand thousand and $50 meg, technology-focused publication TechCrunch reported Monday, citing bearding sources familiar with the matter. The 2 firms reportedly look to close the deal later this year.

Founded in 2022, Agara works on machine learning and tongue processing to improve user experience. Employing effectually 40 people, Agara has reportedly managed to aggregate some large customers, including deject-based software company Salesforce and major e-commerce company Shopify.

According to Pankaj Gupta, head of operations at Coinbase in India, Agara's tech squad will join Coinbase as part of the acquisition. Gupta, a co-founder of Agara himself, expects the purchase to exist a win-win for Agara and Coinbase. "It's amazing to see my worlds collide here with Agara, a startup I co-founded in early 2022 simply later left to join Google," he noted.

Agara co-founder and CEO Abhimanyu noted that the company has been able to integrate its tech stack into phone calls-based communication with customers besides. "Some of the more complicated things we do are around phone calls. Nosotros take been working to automate much of, if not all, of the support that happens through telephone calls," he said.

Coinbase did not immediately respond to Cointelegraph'south request for comment.

Related: Indian government is reportedly considering regulating crypto equally a commodity

Coinbase's latest effort to improve its customer experience comes as the company has struggled to provide proper client service. In mid-October, Coinbase users reportedly slammed Coinbase's new phone support line, with users claiming that it was a "joke." The substitution previously was nether fire for bad client service in Baronial, as users reportedly complained nearly hacked accounts and lost assets.